This project was to create a business that could fill a need in Cedar City, UT. I decided to create a plant-based restaurant, as the closest one to Cedar City is about an hour away. Throughout the semester, we were challenged to create different parts of the brand we created that we would then compile to create a brand guideline with. These different components included things like company values, tone of voice, logo, typography, color palettes, signage, and more. This was a large project to dive into, but it helped me to learn a lot more about how brand guidelines are important foundations for large projects such as this.
